Earlier this month, Diana Norbury, vice president of multifamily operations, attended the IREM Leadership Legislative Summit in Washington, D.C. The summit served as a platform for real estate management professionals from all around the globe to network, discuss important industry issues and weigh in on how to maximize IREM membership benefits.
“I believe we can improve IREM’s membership by making IREM more accessible to entry-level professionals in the industry, by promoting certificates or designations that aren’t just for manager level positions or organizations,” Norbury said.
In addition to being an IREM member and CPM candidate, Norbury also sits on the National and Local Chapter for Education and Product Knowledge Committees, as she has always been passionate about real estate education. Therefore, she takes any opportunity to raise awareness and to enhance the quality of training and designations of real estate professionals.
Norbury hopes this will encourage real estate management as a profession. During the summit, she had the opportunity to meet with her local chapter’s executive to discuss ideas on how to enrich the current program offerings to include entry-level professionals. Norbury believes this would help those who are new to the industry grow through the ranks, creating a more qualified group of professionals and adding value to their organizations. This approach would also increase member count as the young professionals would acquire and maintain an IREM membership throughout their careers.
On the national level discussion, Norbury shared that they evaluated the new IREM online course product offerings and what needed to be done to sell more courses and ensure the right audience is targeted. Norbury believes encouraging younger membership would not only increase IREM’s member numbers and increase the usage of online courses, but would also ensure an innovative and fresh approach is embraced and practiced by IREM.
Keynote speaker, Congressman Steve Stivers, spoke about what’s in store for the Industry’s Legislative Agenda, and shared 2015 advocacy issues. He also prepared them to go up The Hill to advocate, on behalf of each respective region, on legislation that impacts our industry.
The five-day summit was filled with passionate industry professionals who were looking to network, share knowledge and learn from one another. Diana Norbury had a rich experience and was able to share some of her ideas, while learning industry tips and practices, and learned what’s in store for the real estate industry.